Concept Design Layout Illustration
This was a pitch for College Basketball Final Four Promo Look 2018 to our internal team. My idea was using court elements as graphic elements with 80s Memphis style. Memphis movement is a major source of inspiration. I wanted to create “Neo-Memphis” style aesthetic in Sports. I wanted to create a new package drawing on influences including the Memphis Movement, Color palette, graphic patterns that invoke a smile and playful in all who watch them.
I worked on these with Carlos Molina and Danielle Pablo, Peter Blanco, Brian Konieczko. Also I designed all Marketing Digital Promo look including: banners, billboards, social media (FB, Y, IG) and emailings.
Studio: CBS Sports Network