My idea was to build the same shape of team logos as customized pins that would refer to different aspects of fans lifestyle, but also to keep it close to teams identity. Motion designer Danielle Pablo came up with building a new college football look on the grid system with bold typography and a boxy aesthetic. We decided to combine pin concept with grid system look.
Eventually, it has been chosen as new look for College Football and become the starting point of the whole rebrand promo package. I designed all Marketing Digital Promo look including: banners, billboards, social media (FB, Y, IG) and emailings. Zachary Haugen made all team logos as 3D pins. It was quite an experience and pleasure to work with many talented designers and producers at CBS Sports Network and contribute on such huge project.
Design: Isil Doneray Perrone & Danielle Pablo. Credits: CBSSN On Air Team