Concept Design & Style Frames
This was my pitch for NHL on ESPN+ to our internal team. This creative direction uses ice as a tool to reflect color and light. Natural ice patterns and geometric lines of the hockey rink combine to create a kaleidoscope effect, which serves as the central motion and graphical theme. Visual elements from team logos can also be incorporated to create custom design treatments for each matchup. This direction reimagines the basics elements of ice hockey into a stunning visual campaign.
I also worked to make team logos with 3D kaleidoscope look (Test stills 3D C4D: Alexis Wuyts) with dark background.
Studio: Disney Streaming Services