Concept Design Layouts
‘Promo Package”
I got invited to create a new look for WNBA-CBSSN Promo Look branding. I wanted the look to reflect WNBA branding harmonized CBSSN’ focus on athletes movements, fans and their lifestyle. Our goal is to seamlessly introduce the concepts from the style guide and infuse them into a bold and forward-thinking graphics package. The art direction works to accent the athletes dynamic movements. The animations are meant to further increase the sense of a frenetic pace, while the style guide’s color palette adds a truly vibrant look and feel.
I also designed all Marketing Digital Promo Creative Look including: banners, billboards, social media (FB, Y, IG) and emailings. I worked with this projects Michael DeFusco, Carlos Molina, Fabien Leon, Felipe Robles, Jeff Lonigro and Lynn McCormick.
Studio: CBS Sports Network