Concept Design/Illustration

‘Product Ad Branding’

Self Project - I have designed concept, style frames & WB monogram for Claus Workshop 2022.

Concept & Design

‘Opening Title Sequences’

Self Project - I have designed concept & style frames for Claus Workshop 2022.

HULU

Title Concept Design & Layout

‘Bumper’

Self Project - I have designed concept, style frames for Claus Workshop 2022.

AMAZON

Concept Design/Style Frames

‘Daily Newsletter Refresh 30’’ - 2023’

I have designed concept, look and style frames for MSNBC Daily News. It was a quick turn and fun project. I have worked with Design Director Andre Razo this project.

Credits: Design/Style Frames: Isil Doneray-Perrone, Motion Design: Kevin Boudreau, Senior Design Director: Andre Razo & MSNBC Brand Team - Marketing.

Concept Design/Typography

This was my pitch for Citi Concert Series 2023 - Music & New York theme to our internal team. I have designed concept, style frames & key arts.

Studio: NBC Marketing Team

Concept Design & Style Frames

This was my pitch for NHL on ESPN+ to our internal team. This creative direction uses ice as a tool to reflect color and light. Natural ice patterns and geometric lines of the hockey rink combine to create a kaleidoscope effect, which serves as the central motion and graphical theme. Visual elements from team logos can also be incorporated to create custom design treatments for each matchup. This direction reimagines the basics elements of ice hockey into a stunning visual campaign.

I also worked to make team logos with 3D kaleidoscope look (Test stills 3D C4D: Alexis Wuyts) with dark background.

Studio: Disney Streaming Services

My idea was to build the same shape of team logos as customized pins that would refer to different aspects of fans lifestyle, but also to keep it close to teams identity. Motion designer Danielle Pablo came up with building a new college football look on the grid system with bold typography and a boxy aesthetic. We decided to combine pin concept with grid system look. 

Eventually, it has been chosen as new look for College Football and become the starting point of the whole rebrand promo package.  I designed all Marketing Digital Promo look including: banners, billboards, social media (FB, Y, IG) and emailings. Zachary Haugen made all team logos as 3D pins. It was quite an experience and pleasure to work with many talented designers and producers at CBS Sports Network and contribute on such huge project. 

Design: Isil Doneray Perrone & Danielle Pablo. Credits: CBSSN On Air Team

Concept Design/Illustration

This was my pitch for Black History Month to our internal team. This campaign is about celebrating Black culture and accomplishments. This creative approach will use icons of contemporary Black culture—Basquiat crown, street art, bold self expression—and use them to frame the icons of ESPN+. This treatment will deliver eye-catching authenticity, and the adaptability to feature a variety of personalities and content. I ask the question “want to see who gets crowned?”

Studio: Disney Streaming Services

Concept Design & Style Frames

This was my pitch for ESPN+ SIZZLE to our internal team.

Studio: Disney Streaming Services

Concept Design/Layouts

This was my pitch for Bundesliga-ESPN+ to our internal team. This creative approach will combine a minimalist feel with bright streaks of color.

We’ll utilize geometric lines to highlight team colors and emphasize athletes’ dynamic movements. The visual experience will balance the energy of gameplay with striking bursts of color, all while maintaining a clean, modern, and minimalist look.

Studio: Disney Streaming Services

The Jim Rome Show is a sports radio talk show hosted by Jim Rome. The three-hour program is a mixture of interviews, calls, emails, Tweets and Rome's own thoughts and analysis. Rome takes calls and ask callers to call in, though many times he does not take any of the calls at all. Rome's rules for calls is "have a take, don't suck." Calls that are good in his opinion will be racked, which means they will be saved for future use. Bad calls get buzzed and cut off, followed usually by humiliation from Rome. Some calls get neither and usually will be followed by brief analysis or thoughts by Rome.

My role was designing the whole show package branding includes all style frames, key arts, Jim Rome Monogram, Icons, Illustrating Art Deco Style of Crown, and Typography, digital banners, billboards, social media.

This was a pitch for The Jim Rome Show to our internal team. I worked on these with great designer Carlos Molina and Danielle Pablo

Art direction for Mercedes Benz 'ARE YOU AWARE OF?' Campaign. Taking the vibrant nature of the brand and presenting it in campaigns that appear in newspapers, magazines, billboards and social media (as a game) 360 throughout Turkey.

Stevie® Award Winners, BRONZE, 2013 Website Awards Category.

Alice BBDO Creative Team + Art Director: Isil Doneray. Copy Writer: Cengiz Pulgu, Hasan Cetin. Illustration by IC4DESIGN and Pocko People. Web game: Karbonat

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Key Art - Print AD for Cornucopia Mag- BBDO Art Director: Isil Doneray, Copy Writer: Derya Banista

This was my pitch for Return to Sports Brand Campaign 2020 to our internal team during the epidemic. I worked on these with talented 3D Motion Designer Alexis Wuyts. Concept: Isil Doneray Perrone Style Frames : Isil Doneray Perrone - Alexis Wuyts.

Concept Design Layouts

‘Promo Package”

I got invited to create a new look for WNBA-CBSSN Promo Look branding.  I wanted the look to reflect WNBA branding harmonized CBSSN’ focus on athletes movements, fans and their lifestyle. Our goal is to seamlessly introduce the concepts from the style guide and infuse them into a bold and forward-thinking graphics package. The art direction works to accent the athletes dynamic movements. The animations are meant to further increase the sense of a frenetic pace, while the style guide’s color palette adds a truly vibrant look and feel.

I also designed all Marketing Digital Promo Creative Look including: banners, billboards, social media (FB, Y, IG) and emailings. I worked with this projects Michael DeFusco, Carlos Molina, Fabien Leon, Felipe Robles, Jeff Lonigro and Lynn McCormick.

Studio: CBS Sports Network

This was a redesign of the look (Key Art+Digital Banners, In House Promo, Amazon rotator etc.) for the College Football ESPN+ programming. The goal was to create a graphic system that would help drive game tune-in and a look that was clean and engaging enough to focus viewers' attention. I redesign all ESPN+CFB Brand Package (Key art Awareness + Tune in Key art + Marketing Banners) according the ESPN tool kit.

Concept Design Layout Illustration

This was a pitch for College Basketball Final Four Promo Look 2018 to our internal team. My idea was using court elements as graphic elements with 80s Memphis style. Memphis movement is a major source of inspiration. I wanted to create “Neo-Memphis” style aesthetic in Sports. I wanted to create a new package drawing on influences including the Memphis Movement, Color palette, graphic patterns that invoke a smile and playful in all who watch them.

I worked on these with Carlos Molina and Danielle Pablo, Peter Blanco, Brian Konieczko. Also I designed all Marketing Digital Promo look including: banners, billboards, social media (FB, Y, IG) and emailings.

Studio: CBS Sports Network

"The First Night Game" - 150 Years of College Football

Here is my first solo animation project. As part of the 150 Years of College Football, I was given the amazing opportunity to create the look and Illustrate "The First Night Game". Working closely with the CBS Sports/CBSSN teams, it was quite a rewarding experience to create the characters, animate and also direct freelance artist in the team.

This was a pitch for CBS Sports HQ logo to our internal team. I got invited to create a new branding for CBS Sports HQ.

This was a pitch for CBS Sports HQ to our internal team. I created the branding concept and End Page. I worked on these with great designer Danielle Pablo who helped me 3D Isometric frames.

I got invited to create a new branding for Boomer & Gio Show Package. Boomer and Gio (previously) The Morning Show with Boomer (2017) and Boomer and Carton (2007–2017) is a morning drive sports radio program on WFAN-AM and WFAN-FM in New York City. It is hosted by former Cincinnati Bengals and New York Jets quarterback Boomer Esiason and Gregg Giannotti.

I designed all new branding-Logo Design-Billboards-T-shirt Design, Robot Illustrations, also helped to create set design for Boomer & Gio Show.

This was a redesign of the look (Key Art+Digital Banners, In House Promo, Amazon rotator etc.) for the Serie A, ESPN+ programming. The goal was to create a graphic system that would help drive game tune-in and a look that was clean and engaging enough to focus viewers' attention.

It was a pitch. They just sent me their logo and colors. I inspired simplicity of iQ logo and I created completely new branding and illustration style for Chef iQ with minimalist geometric style.

Art direction & design for Beyoglu Municipality. An iconic pedestrian thoroughfare in Beyoglu, Istanbul, Istiklal Street is lined with structures hundreds of years old and is very important in Turkey's architectural history. Photographing every building and presenting it as a street guide that appears in posters and billboard throughout Istanbul.

Photographs by Cemal Emden. 

Concept Design & Style Frames

This was my pitch for WTT to our internal marketing team.

Studio: CBS Sports Network

Logo Design for Game of the Century Show, CBS Sports.

 On January 20th, 1968, a pair of titans battled on the biggest stage in all of sports, and for the first time ever, fans tuned in to watch a college basketball game on National TV.  Dick Enberg later said, “It was the most important game I ever called.” 

Now, 50 years after the game was played, Jim Nantz will host a roundtable reunion, featuring the stars from the game. This special will revisit this historic event by showing never-before-seen footage from the Game. 

Logo Design: Isil Doneray, Motion Design: Jason Dooley, CBS Sports Network 

Kitchen Wall Design & Illustrations for CBS Sports NYC

Design for poster and book published for the artist Burhan Kum's exhibition "And...But...Or."

Limited Edition laser cut Poster and Limited Edition Exhibition Book.

Art direction & design Bach in Istanbul Campaign. Presenting the idea of 'Bach in Our Everyday Life' in campaigns that appear in posters, brochure and billboards throughout Turkey.

Poster design, flyer and e-mail invitation for my colleague and friend Carlos Molina’s “Icontastic” exhibition in NYC.

Art direction for GittiGidiyor/eBay, one of the best known online marketplaces in Turkey. Taking the vibrant nature of the brand and presenting it in campaigns that appear in newspapers, magazines, and billboards throughout the country. 

Director: Charles Turgut Akacik Agency: Alice BBDO/Istanbul Art Director BBDO: Isil Doneray

“How my brain thinks” is a personal illustration project. Both topical and completely random. Showing my view of the world and things I either find fascinating or interesting. This project is still in the works.

#Day 1-Inspired from The moon as photographed by NASA’s Lunar Reconnaissance Orbiter Camera.

#Day 2- inspired from The Larsen C ice shelf in Antarctica in a new map made with satellites.

Istiklal Street...Grand Rue de Pera ...Cadde-i Kebir

Art direction & design Beyoglu Municipality, Istiklal Street Poster, An iconic pedestrian thoroughfare in Beyoglu, Istanbul, Istiklal Street is lined with structures hundreds of years old and is very important in Turkey's architectural history. Photographing every building and presenting it as a street guide that appears in posters and billboard throughout Istanbul.

Photographs  by Cemal Emden.